DIARY: Orrell is caught with his pants half down in bid to attract new PR briefs

Leeds-based design agency Watt's latest PR stunt reveals how 'pants' a new business drive can be. Armed with a pair of over-sized Y-fronts, co-founder Tim Orrell recently launched an unusual 'appeal for briefs', sent to 700 marketing comms budget holders.

Snapped semi-naked, Orrell created a cardboard cut-out for a 'Pantometer' to measure response. Displayed on the agency's building, it starts with pants at ankle level, rising to a wedgy if the briefs roll in.

According to latest reports, the briefs are now approaching Orrell's nether regions.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in