INTERNATIONAL: Quiksilver selects Ogilvy shop s&h to raise its profile

SYDNEY: Surf brand Quiksilver has appointed Ogilvy PR Worldwide-owned financial agency savage & horrigan (s&h) to help lift the group's profile among the investment market in Australia and throughout Asia.

Nasdaq-listed Quicksilver is targeting its domestic investor base in a bid to bring brand awareness in line with Australia-listed rivals, such as Billabong.

The group approached s&h following the appointment of parent network Ogilvy in the US late last year to handle ad hoc financial PR projects.

s&h partner Chris Savage said: 'Because Quiksilver is listed on the New York Stock Exchange, it's not as well known or understood by investors in Australia and within the region, where locally-listed brands such as Billabong take the limelight.'

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