How Engine Creative helped QPR put a virtual version of late football prodigy Kiyan Prince in its FIFA 21 squad

Kiyan Prince – a Queens Park Rangers youth team player who was stabbed to death when he tried to break up a fight at the age of 15 – has been added to the video game as a 30-year-old QPR player, in a powerful campaign that aims to inspire young people to fulfil their potential and steer clear of gang violence.