Swedish IT sector looks for support from a UK agency

A campaign aimed at boosting inward investment in Sweden's IT sector is on the hunt for UK PR support.

The 'IT Sweden' project - which was launched 18 months ago - is a global marketing drive backed by both the Swedish government and a number of private sector firms, including telecoms giant Ericsson.

The project - along with the tender process - was initiated by Invest in Sweden, a government body which was set up in 1996.

The deadline for applications for the UK pitch - for which around 15 agencies have already shown an interest - is next week, and the tender process is being co-ordinated by Invest in Sweden (IT and electronics) manager Lisa Naslund, who is based at the Swedish Embassy in London.

Naslund said: 'We need an agency with documented experience of the industrial sector, and the IT sector, in Sweden.'

The hired agency will land a one-year contract with the aim of pushing the message that 'IT is not a separate entity and that it is integrated throughout Swedish society', according to Naslund.

The agency will target the UK trade and business press, Naslund added.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in