ATLANTA: Nestlé Toll House is on a mission to help the Girl Scouts of the U.S.A. after finding out that scouts in Atlanta are stuck with a big surplus of cookies due to COVID-19.
Meredith Tomason, a corporate pastry chef in Nestlé’s baking division, said that she found out about the problem after she read a Food & Wine article about it. At the time, the Metro Atlanta Girl Scouts had 720,000 boxes, or $3 million in Girl Scout cookies, stacked in a Georgia warehouse.
“We saw the article and were shocked,” said Tomason. “We wanted to do something because we love cookies, cookie lovers and the entrepreneurial mindset. We thought this was a great opportunity to jump in.”
In response, Nestlé Toll House committed to purchasing 1,000 boxes of Girl Scout cookies, all to be donated back to the local community in Atlanta.
Nestlé Toll House tweeted on Tuesday about its effort and included a link to the Girl Scouts of the U.S.A. website so that consumers could find their local troops and support them as well.
We could never let cookies go uneaten! @girlscouts we’ll take some boxes off your hands! Friends, help our fellow cookie-lovers and support your local troop here: https://t.co/5NPn14ydyO https://t.co/l3yBfS9WRl— Nestle Toll House (@NestleTollHouse) April 27, 2021
Nestlé brand PR manager Noelle Perillo explained that one of Nestlé's core pillars is giving back to the community. "Nestlé Toll House aims to bring comfort and happiness to people," said Perillo. "That is our goal, and during this pandemic that is something we could all use more of right now. We want to help bring comfort through cookies."
Girl Scouts of the U.S.A. responded to Nestlé Toll House's tweet on Tuesday, thanking the company.
Sweeeeet! #GirlScoutCookies are meant to be eaten so THANK YOU for championing new adventures for Girl Scouts everywhere! These young entrepreneurs are still out there selling & they need your support.— Girl Scouts (@girlscouts) April 27, 2021
Ps.They’ll be delivered right to your doorstep. pic.twitter.com/i0V5xo8f3T
“We hope the increased visibility of the need drives sales and they are able to sell the remaining boxes that they have,” said Perillo.
Weber Shandwick is assisting Nestlé Toll House with this effort.
"We are so grateful to Nestlé Toll House and the many companies and individuals that support the Girl Scout Cookie Program and help us in our important goal of investing in girl leaders across the country," Kelly Parisi, head of comms for Girl Scouts of the U.S.A., said via email.