PRWeek's Five Campaigns We Liked in April contest was won emphatically – with more than half of the overall votes – by a thoughtful campaign from Sports Direct, designed to help Muslims exercise safely during Ramadan.
Second place went to relationship charity Relate which ran a visually arresting campaign showcasing the importance of sex and intimacy in later life.
See the full results below and find out more about the winning campaign:
Sport Direct – #FastAndSlow
Sports Direct has launched a campaign, by The Romans, to encourage Muslims to exercise safely during the month of Ramadan.
The retailer commissioned research that found 80 per cent of Muslims have concerns about how to exercise safely while fasting during the Holy Month.
The campaign provides training tips from British Muslim athletes, including Haroon Mota of ‘Muslim Runners’ ASRA Run Club, football freestyler Nafisa Ahmed, Saf – The Hijabi Boxer, personal trainer Shazi Fit, and rugby player Zainab Alema.
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