‘Accountability is one step’: What PR agencies said to staff and the public after the Chauvin verdict

Agency and in-house leaders stress that much work remains.

(Photo credit: Getty Images).
(Photo credit: Getty Images).

Prominent PR agency leaders and corporate executives weighed in as soon as a guilty verdict was announced in the murder trial of former Minneapolis police officer Derek Chauvin.

Chauvin was found guilty of second- and third-degree murder and second-degree manslaughter in the death of George Floyd, a Black man. Chauvin was caught on video pinning Floyd to the ground with his knee last May for more than nine minutes.

Here's what PR agencies and their leaders had to say about the verdict and the work that needs to be done to fight racial injustice.



Weber Shandwick



APCO Worldwide


Ruder Finn


Communications pros from companies such as Procter & Gamble, Pinterest and Twitch also reacted on social media.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in