Breakfast Briefing: 5 things for PR pros to know on Monday morning

How the White House is promoting vaccine eligibility; A communicator's guide to Clubhouse.

How the White House is promoting vaccine eligibility. As of Monday, the administration wants every state to open COVID-19 vaccine eligibility to all adults. To reach groups who may experience higher rates of hesitancy, such as Latino and Black communities and conservatives, officials will do interviews with Telemundo, All Ag News and radio host Rickey Smiley. Additionally, Anthony Fauci will target young people with Snapchat clips and the administration has partnered with Twitter and Facebook to send push notifications informing users of their vaccine eligibility, according to Axios

Also teaming up to dispel COVID-19 vaccine fears: Barack Obama, Charles Barkley and Shaquille O'Neal. The former president and the Basketball Hall of Famers appeared on an NBC special Sunday night to encourage Americans to get COVID-19 vaccines.Part of our goal here is to make sure that everybody who's been going through so much in COVID understands the need and the urgency of our communities getting vaccinated," Obama said.

A communicator's guide to Clubhouse. Real Chemistry's Aaron Strout and Jennifer Paganelli share some tips and tricks they've learned using this year's hottest new social audio platform: Clubhouse. Only available on iOS, the invite-only app has become incredibly popular for those who are hungry for new ways to communicate, but also want a break from screens. 

Penske Media Corp. is acquiring a 50% stake in South by Southwest. The publisher of magazines such as Rolling Stone, Billboard and Variety sees potential digital partnerships with the Texas festival as a driver of long-term growth, people familiar with the matter told The Wall Street Journal. SXSW was dealt a major financial blow after cancelling its festival in March 2020 due to the pandemic; it laid off a third of its 175 year-round employees.

Expedia Group plans to spend more on marketing in response to a resurgence in domestic travel. Expedia, which owns travel brands such as Hotels.com, Vrbo and ebookers, has been cutting expenses amid the pandemic. CFO Eric Hart told The Wall Street Journal that Expedia could allocate more funds toward brand and performance marketing this year, adding that the company is also working on streamlining the platforms and systems it operates across its brands to become more efficient and to centralize marketing spending. Earlier this month, Expedia Group promoted Sarah Gavin to SVP of global communications and corporate brand.

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