Movers & Shakers: Mandarin Oriental, Gusto Luxe, GHC Asia, and more

PRWeek Asia’s weekly roundup of account wins and people moves.

Joanna Flint, Mandarin Oriental
Joanna Flint, Mandarin Oriental

Joanna Flint, who departed Google last month after more than 12 years, has joined Mandarin Oriental Hotel Group in a new global role as chief commercial officer. The wide-ranging role includes responsibility for global marketing, as well as sales, strategy, revenue management, distribution and digital. Flint will oversee the development and execution of the hotel chain's commercial strategy, while also taking executive responsibility for all aspects of Mandarin Oriental's customer experience. She will continue to be based in Singapore, where she has been for more than 20 years. This new role will supersede the chief marketing officer role that is currently filled by Jill Kluge, who will retire in September 2021. 

Skincare brand Aesop selected Gusto Luxe as its retained strategic communications partner in mainland China, following a pitch. The agency will support the brand in driving awareness and commerce through a dynamic, digital-led communications strategy.

Integrated PR agency Ripple8, the public relations arm of DDB Group Philippines, promoted Michelle 'Mich' Ople to managing partner. She joined the agency about four years ago, after several years as a television and radio journalist, as media relations and activations director. She also plays a role on Ripple8’s crisis management team. Recently she helped expand media coverage internationally for the Department of Tourism (DOT), helping build strategies to keep the country’s tourism sector relevant to targeted emerging markets.

Hospitality and destination design firm WATG appointed hospitality and lifestyle specialist PR agency GHC Asia as its communications representative for Asia Pacific. GHC Asia’s brief will be to raise the firm’s profile in the region. The firm specialices in hospitality, entertainment and gaming, urban and mixed-use, and high-end residential design. It has five studios: strategy, master planning, architecture, landscape architecture and Wimberly Interiors. In Asia it has worked on projects including the St. Regis Singapore, The Garden Wing of The Shangri-La Singapore, and the debut of the new InterContinental brand in Halong Bay in Vietnam.

Touch PR has clinched the Guerlain account in Singapore and Malaysia. Simon Gaucherand, brand general manager, Singapore & Malaysia, for the French skincare brand said that the motivation and excitement of the agency’s team during the pitch was a “key factor” in the decision-making. The agency also represents Simple Skincare, Love Beauty and Planet, and Olehenriksen.

Quintis Sandalwood, an Australian company that grows and produces Indian sandalwood products, has appointed Illuminate as its global PR partner following a competitive pitch process. Illuminate will be responsible for a global communications strategy and programme spanning markets including China, Japan, North America, Europe, India, the Middle-East and the broader APAC region, working with Quintis to build its brand awareness and understanding and, ultimately, help drive sales.


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