Twitter users on IBM’s Kyndryl: Is this a pharma product?

What does the name remind you of?

For Twitter users, the name Kyndryl is conjuring images of a nasal spray company, Ikea product or World of Warcraft creature.

In reality, it’s the new name of IBM’s legacy IT infrastructure business, which is being spun off into a new company. IBM unveiled the name this week and in a press release explained that, “’Kyn’ is derived from the word kinship, referencing the belief that relationships with people — employees, customers and partners — are at the center of the strategy, and that long-lasting relationships must be built and nurtured. ‘Dryl’ comes from tendril, bringing to mind new growth and the idea that — together with customers and partners — the business is always working toward advancing human progress.”

Here’s how Twitter users are reacting to the wacky new name.

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