Caught in the middle: middle-class identity and the challenge for brands

A decade on from its first study of social class, BritainThinks has returned to the question of which brands speak to the middle and working classes with a nationally representative survey of the UK public and focus groups of people who identify as middle and working class.

by Anastasia Knox and Tom Brookes
Tom Brooke and Anastasia Knox look at how class and brand intersect
Tom Brooke and Anastasia Knox look at how class and brand intersect

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