Agency Business Report 2021

After one of the most challenging years on record, PRWeek takes stock of the industry with an in-depth look at the agencies who persevered through it all.

PR agencies will never experience another year like 2020.

After a positive start, the whole world was poleaxed by the coronavirus pandemic and thrown into an unprecedented economic recession. In the summer, a racial reckoning swept through the country in the aftermath of the egregious killing of George Floyd.

All this was set in the context of a divided country that played out in the election in November and culminated in the deadly assault on democracy at the Capitol on January 6, 2021, by election result-deniers.

As the sector contemplates a new future of hybrid working and disruptions that sped up innovation, agency PR pros can be proud of their efforts in 2020 and safe in the knowledge their expertise is more valuable than ever.

- Steve Barrett, editorial director, PRWeek

Deep dives

Agency spotlights

Partner content

Bospar

Bospar

Hunter

Hunter

Spectrum Science

Spectrum Science

Agency profiles

Allison+Partners

Allison+Partners

Archetype

Archetype

BCW

BCW

Carmichael Lynch Relate

Carmichael Lynch Relate

Edelman

Edelman

Finn Partners

Finn Partners

FleishmanHillard

FleishmanHillard

Golin

Golin

Hill+Knowlton Strategies

Hill+Knowlton Strategies

Ketchum

Ketchum

M Booth

M Booth

MSL

MSL

Ogilvy

Ogilvy

Porter Novelli

Porter Novelli

Real Chemistry

Real Chemistry

WE

WE

Weber Shandwick

Weber Shandwick

Zeno

Zeno

Up & comers

Genzup

Genzup

The Convergence Collective

The Convergence Collective

JUV Consulting

JUV Consulting

Mixing Board

Mixing Board

PRZM

PRZM

The Sway Effect

The Sway Effect

Agency snapshots

APCO Worldwide

APCO Worldwide

Citizen Relations

Citizen Relations

Coyne PR

Coyne PR

Current Global

Current Global

DKC

DKC

G+S Communications

G+S Communications

Havas PR Global Collective

Havas PR Global Collective

Highwire PR

Highwire PR

Hotwire

Hotwire

Hunter

Hunter

ICF Next

ICF Next

ICR

ICR

Marina Maher

Marina Maher

Padilla

Padilla

Praytell

Praytell

Precision

Precision

Prosek Partners

Prosek Partners

Ruder Finn

Ruder Finn

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