Krispy Kreme is giving customers who got the COVID-19 vaccine free doughnuts.
CMO Dave Skena says other brands should follow suit, but social media users don’t think it is appropriate for Krispy Kreme to enter this conversation.
Do you think Krispy Kreme’s campaign is an example of how brands can get involved and celebrate the COVID-19 vaccine? Or should only health-centered brands be able to weigh in?
What’s your take on Krispy Kreme’s offer to give vaccinated customers a free doughnut?
— PRWeekUS (@PRWeekUS) March 22, 2021
