PRWeek Global Awards 2021 – shortlist revealed

The shortlist for the PRWeek Global Awards 2021 has been unveiled, with some of the world's best campaigns, agencies, in-house teams and comms pros appearing in the prestigious list.

The eighth Global Awards winners announcement is scheduled for 20 May as a virtual show - click here to register. Timings of the ceremoney will be announced nearer the date.

The PRWeek Globals Awards honours transformative work that demonstrates the highest standards across regions and territories, as well as the best teams, individuals and activations in the distinct markets.

The shortlist and winning entrants have been decided by a senior panel of expert industry judges, chaired by Stacey Tank, chief corporate affairs and transformation officer at Heineken.

Thanks to all our judges and every entrant.

See the full shortlist below:

Best Agency in Asia Pacific

APCO Worldwide

BCW Global

SPAG Asia

WE Communications

Best Agency in Europe (outside UK)

EM

LLYC

M3 Communications Group.

Wachsman

Best Agency in LATAM

Agora Public Affairs and Strategic Communications

LLYC

Porter Novelli

Sherlock Communications

Best Agency in Middle East

APCO Worldwide

ASDA'A BCW

Hill+Knowlton Strategies

Katch International

Markettiers

Best Campaign in Europe (outside UK)

'Missing Masterpieces' for Samsung by Edelman

'Making the Global Goals Personal' for The Norwegian Agency for Development Cooperation (Norad) by Hill+Knowlton Strategies

'One UniCredit COVID-19 Response Microsite' by UniCredit in partnership with FinElk and Bladonmore

'The Climate Store' for Felix by Prime Weber Shandwick

Best Campaign: Asia-Pacific

'INFINITI's Innovative Launches in a COVID World' for INFINITI Motor Company by imre

'MEET - turning an assumed latecomer into a pioneer for Proform Foods' by The PR Group

Best Campaign: LATAM

'BoraTestar!' by LatAm Intersect PR

'Changing the World, One Case at a Time' for PGMBM by Sherlock Communications

'Prudential International Insurance Tomorrow Campaign' by Prudential do Brazil

'Smart-lighting Brazil' for Signify by Sherlock Communications

'Todos Pela Saúde' for Itaú Unibanco by mariana

Best Campaign: Middle East

'A Voice for Change - 12th Annual ASDA'A BCW Arab Youth Survey 2020' by ASDA'A BCW

'Diriyah Season' for The Saudi Ministry of Sport by Hill+Knowlton Strategies

'Gamers Without Borders' for Saudi Arabian Federation for Electronic and Intellectual Sports by Hill+Knowlton Strategies

'Launching WWE Network in the Middle East' by WWE

'#MonthOfGood' for Instagram by Hill+Knowlton Strategies

'Where You Shop Matters' for VISA by ASDA'A BCW

Best Influencer Marketing Campaign

'100 km of Prevention' for League Against Cancer by Orange 360

'Fabric of the Community' for Grenfell Athletic by W Communications

'Got milk?’ 2.0' for Milk Processor Education Program (MilkPEP) by Weber Shandwick

'Perfect Marc Jacobs Influencer Campaign' for Marc Jacobs Fragrances by COTY

'The Gillette Barber Council Steps Up' for Gillette by Ketchum

'ZX: Everything is Cake' for Adidas by W Communications

Best PR Professional in LATAM

Amanda Berenstein, managing director, Mexico City, Weber Shandwick

Claudia Daré, managing partner, Latam Intersect PR

Alasdair Townsend, managing partner, Sherlock Communications

Consumer Launch

'Crayola Colors of the World Crayons' for Crayola by Golin

'Fabric of the Community' for Grenfell Athletic by W Communications

''Got milk?’ 2.0' for Milk Processor Education Program (MilkPEP) by Weber Shandwick

'Marmite x Lynx: The World’s First Social Distancing Deodorant' for Lynx by W Communications

'The game-changing launch of No7 Retinol' for No7, Walgreens Boots Alliance

'TWIX Kicks' for TWIX, a Mars Wrigley brand, by Weber Shandwick

'Zeno and Lenovo Reshape Realities with the World's First Foldable PC'

Corporate and Social Responsibility

'Buy Back Friday' for IKEA by Edelman

'Crayola Colors of the World Crayons' for Crayola by Golin

'#HereForRMHC' for McDonald's Corporation by Weber Shandwick

'Microsoft: Carbon Negative by 2030' by WE Communications and Microsoft Corp.

'The Crown Act' for Dove by JOY Collective

'#wombstories' for Essity/Bodyform by Ketchum

Corporate Branding

'Bringing Acast Stories to Mexico' for Acast by Sherlock Communications

'Building awareness and credibility beyond a niche audience' for Bybit by Hill+Knowlton Strategies

'From Henry Howard Finance to Propel. Rebranding for Results' by Propel Finance

'"Life's Good" Brand Rejuvenation Campaign' by Hill+Knowlton Strategies

'Making the Internet Business-Ready' for Akamai by Sherlock Communications

'Where science meets humanity' for Biogen by Ruder Finn

Employee Communications

'Holiday HQ' by Best Buy Canada

'Now & Next: Engaging employees during challenging times' for AstraZeneca by Ruder Finn

'#PayPalItForward' by PayPal

'Royal Borough of Kensington and Chelsea's Black History Month 2020'

'Stay Well - Fique Bem' by Bayer for JeffreyGroup

'Switch It' for AXA Health by MSL

'The power of 50,000 engaged minds and hearts' by Abu Dhabi National Oil Company (ADNOC)

Global Agency

FleishmanHillard

Golin

Ketchum

W Communications

Weber Shandwick

WE Communications

Global Citizenship

'Changing the World, One Case at a Time' for PGMBM by Sherlock Communications

'Coca-Cola in Sweden going 100% recycled plastic' for Coca-Cola European Partners Sweden & Coca-Cola AB by Spotlight

'Expanding Access to IBM's P-TECH Model' by IBM

'IBM Call For Code for David Clark Cause' by IBM

'#PayPalItForward' by PayPal

'W20 Riyadh 2020 for Women 20 (W20)' by APCO Worldwide

Global Content

'#ABetterPlantBasedFuture' by APCO Worldwide & Upfield

'Lenovo 'New Realities' Elevates Young Women Voices Around the Globe' by Lenovo

'Love it Like the First Time' by beIN SPORTS

'My Shade of Pink' for Roche by Weber Shandwick

'Opportunity2030: The Standard Chartered UN SDG Investment Map' for Standard Chartered by Man Bites Dog

'The Unknown Power of Visual Content in Latin America' for Getty Images by Sherlock Communications

'Zeno and Lenovo Reshape Realities with the World's First Foldable PC' for Lenovo by Zeno

Global Creative Idea

'Go Near: Celebrating Local Travel Only On Airbnb' for Airbnb by Weber Shandwick

'IBM Actions & Allyship for Racial & Social Justice' by IBM

'Ideas4ears children's invention contest' by MED-EL Medical Electronics

'Lifetime Carbon Neutral' for Velux by Ketchum

'Lenovo Launches Vision of 'New Realities' Across the Globe' by Lenovo

'Period.' for Intimina by Cow

'WrestleMania 36' by WWE

Global Event Activation

'Enabling the 2020 (Virtual) US Open' for IBM by The USTA

'#PricelessWave' for Mastercard by Talker Tailor Trouble Maker

'World's First Virtual Green Carpet Fashion Awards' by Eco-Age and Pulse Films

Global Integration

'Completed It Mate: Helping Papa John’s ‘Level Up’ in Lockdown' for Papa John's by W Communications

'Infiniti's Innovative Launches in a COVID World' for Infiniti Motor Company by imre

'#InItTogether' by LinkedIn

'Looks Like You Need To Let It Out' for Promote Iceland by M&C Saatchi Talk

'Love it Like the First Time' by beIN SPORTS

'#MessFreeChallenge' for General Mills by Thinkerbell

'That's Debatable' by IBM

Global PR Breakthrough

'Be Kind Rewind: A Sleepover at the World’s Last Blockbuster' for Airbnb by Weber Shandwick

'#IMasturbate Do you? – Lily Allen x Womanizer' for WOW Tech Group, Brand Womanizer by WOW Tech Europe GmbH

'#MessFreeChallenge' for General Mills by Thinkerbell

'Our One Home' for Fauna & Flora International by Weber Shandwick

'Period.' for Intimina by Cow

'Silent Slaughter' for International Organization for Peace building and Social Justice by JIN

'#wombstories' for Essity/Bodyform by Ketchum

Global Professional - Agency

Carol Watson, champion for diversity, equity & inclusion, BCW Global

Ellen Ryan Mardiks, chairman, Golin

Barbara Bates, global CEO, Hotwire

Laura Schoen, chair, Latin America and President, Global Healthcare Practice, Weber Shandwick

Global Professional - In House

Jack Dyas, senior communications manager, beIN MEDIA GROUP

Claire Hassett, managing director and chief communications officer, Deloitte Global

Michael Kaye, global communications & public relations manager, OkCupid

Aaron Radelet, chief communications officer, Walgreens Boots Alliance

Healthcare

'CVRM Patient Pathways' for AstraZeneca by Edelman

'Experiasis' for NVDV by Edelman

'I Am Number 17' for Takeda by Hill+Knowlton Strategies

'My Shade of Pink' for Roche by Weber Shandwick

'Program Your Vaccination', One Life for Dakota - Glaxosmithkline, by Orange 360

'Stories That Never Stand Still' for Takeda by Edelman

'World Mask Week: Sparking a Global Movement to Save Lives' for The Pandemic Action Network via Panorama Global by Evoke KYNE

International Agency

Clarity

Djembe Consultants

GCI Health

Hotwire

Lansons

Manifest

Sherlock Communications

Issues and Crisis

'Arresting the Spread of Covid in Asia’s largest slum' for The Bill & Melinda Gates Foundation by IPG DXTRA India Private Limited

'Beating the Pirates: Stopping one of the largest heists in corporate history' by beIN MEDIA GROUP

'Clorox & the Dual PR Pandemic: Weathering a Perfect Storm of Crises' for Clorox by Ketchum

'Dogs on Zoom' for Pedigree by Weber Shandwick

'IBM Drives Change with Facial Recognition Product Withdrawal' by IBM

'Not Safe At Home' for BMFSFJ by Edelman

'Pharmacists at the Center of Walgreens COVID-19 Response' by Walgreens Boots Alliance

Non-profit

'Arresting the Spread of Covid in Asia’s largest slum' for The Bill & Melinda Gates Foundation by IPG DXTRA India Private Limited

'ASD: Rockin' the Spectrum' for Jake's House by Edelman Canada

'Fabric of the Community' for Grenfell Athletic by W Communications

'Our One Home' for Fauna & Flora International by Weber Shandwick

'Silent Slaughter' for the International Organization for Peace building and Social Justice by JIN

'Storytellers' for One Life for Dakota by Orange 360

'The last older person to die in loneliness' for BBK Foundation by LLYC

Product Brand Development

'Drive-Through Wedding' for Free Now by W Communications

'‘Got milk?' 2.0' for Milk Processor Education Program (MilkPEP) by Weber Shandwick

'Launching the WWE ThunderDome' by WWE

'Marmite x Lynx: The World’s First Social Distancing Deodorant' for Lynx by W Communications

'More than a tomato' for Kraft Heinz (Orlando) by MARCO

'New York Fashion Week Goes Home' for Lowe's by FleishmanHillard

'Text for Humanity' for Sinch by Edelman

Public Sector

'Making the Global Goals Personal' for The Norwegian Agency for Development Cooperation (Norad) by Hill+Knowlton Strategies

'Oxford University’s COVID-19 research' by University of Oxford

'Program Your Vaccination', One Life for Dakota - Glaxosmithkline, by Orange 360

'Shaping the Future Through the 2020 Census' for U.S. Census Bureau by BCW Global

'Storytellers' for One Life for Dakota by Orange 360

Winners of two categories will be announced at the virtual ceremony: Best PR Professional in Asia Pacific and Best PR Professional in Middle East.


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