How comms helps a brand identify its purpose

Consumers expect brands to help broader society, not just talk about it. The leaders at this 3BL Media-hosted roundtable exemplify how comms enables companies to meet that mandate.

From the public's increasing attention on it to its being increasingly linked to executive compensation, the importance of purpose to all brands has never been more broadly recognized.
From the public's increasing attention on it to its being increasingly linked to executive compensation, the importance of purpose to all brands has never been more broadly recognized.

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