Reprise hires chief AI officer in automation push

The Interpublic agency brought on Dr. Vincent Spruyt as part of a global strategy to incorporate AI into its tools and processes.

by Alison Weissbrot, Campaign
L-R: Dimitri Maex, Global CEO, Reprise; Vincent Spruyt, chief AI officer, Reprise
L-R: Dimitri Maex, Global CEO, Reprise; Vincent Spruyt, chief AI officer, Reprise

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