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Intrado

How to Quantify Your Public Relations Impact

February 18, 2021

PR is moving from outputs to outcomes and impact by focusing on the effects and results of communication on an audience.

Partner Content
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[Infographic] Quantify Your PR Impact

In our new infographic, learn how to overcome the challenges facing PR pros.

It’s become increasingly clear that the public relations industry has reached a tipping point. The PR industry has been slow to embrace the metrics that drive revenue and move business forward. 

Marketing and sales teams have been quicker to adopt the tools, best practices, and KPIs that justify their value.

Our new infographic highlights the metrics PR needs to adopt, where measurement can be implemented along the way, and how PR can show its value - and earn the respect of - the C-suite.

Download the infographic to learn more.

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