Weetabix and beyond: the art of meme marketing

To the list that includes Grumpy Cat, Success Kid and Distracted Boyfriend we could add Weetabix with Baked Beans, as brands – and the public – made Weetabix's post one of the most talk-about of last week.

by James Gordon-Macintosh
Lean in to the cultural zeitgeist with your memes, advises James Gordon-Macintosh
Lean in to the cultural zeitgeist with your memes, advises James Gordon-Macintosh

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