Precision Strategies hires first creative director, strategic comms director

Roselyn Igbani is the firm’s first creative director; BCW alum Tim Rice is director of strategic communications.

Roselyn Igbani
Roselyn Igbani

WASHINGTON: Precision Strategies has hired BCW alum Tim Rice as director of strategic communications and Roselyn Igbani as the agency's first creative director.

Both report to Precision partners and cofounders Stephanie Cutter and Teddy Goff.

Precision plans to lean on Rice's expertise in building multi-tiered corporate campaigns across industries, according to Cutter.

“He has led big teams, is a financial sector expert and knows how to break new ground for clients,” she said. 

Igbani was brought on as the agency's first creative director because of her ability to condense complex issues into easily understandable and compelling creative pieces, working with clients to develop visual solutions to challenges.

“From inception, Precision has offered a breadth of creative services,” said Tom Reno, agency COO. “However, as the demand for breakthrough content has increased and become an integral part of our client campaigns, we wanted to bring in a talented, experienced creative director to ensure we continue to deliver award-winning work.” 

Tim Rice
Tim Rice

Rice was most recently EVP and MD at BCW, where he managed more than 100 employees. He served as deputy global client lead on BCW’s full portfolio of work for a leading bank as well as a corporate communications leader for PNC Financial Services Group.

Rice spent five years at BCW predecessor Burson-Marsteller and was a manager of corporate communications at PNC. 

Igbani joins Precision from DDC Public Affairs, where she managed more than 15 creatives and led digital campaigns from start to finish. She also spent several years as a designer and art director at SevenTwenty Strategies as well as The Creative Group.

Earlier this month, Precision also welcomed Jenn Ridder, former national states director of Biden for President, to serve as MD in the mobilization and campaign management practice. 

Rice's work has earned a PRWeek Award in corporate branding, and he was named to PRWeek's 40 Under 40 list in 2019. 

Precision was named Small Agency of the Year at the 2020 PRWeek Awards U.S. The firm posted a revenue increase of 22% in 2019 to $18.1 million, according to PRWeek’s Agency Business Report 2020.

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