NEW YORK: Edelman has appointed four key market leadership roles across its Washington, DC, Los Angeles, Bay Area and Pacific Northwest offices, promoting from within.
All four appointments will take effect March 1.
Dan Webber will succeed Lisa Osborne Ross as president of Edelman's Washington, DC, office. Ross will focus her efforts solely on being U.S. COO of Edelman.
A leading expert in crisis and risk, digital strategy and corporate advisory, Webber was managing director for Edelman in DC in 2020, continuing the growth of the agency's third-largest office.
Jonathan Jordan will be general manager of the agency's Los Angeles office, replacing Will Collie, who moves into a new role as vice chair and head of client growth in Asia-Pacific.
Jordan is a leader in Edelman’s corporate advisory practice with a focus on employee experience and diversity, equity and inclusion initiatives.
Following a successful period as Bay Area COO and tech lead, Margot Edelman will become GM of the Bay Area branch. Daughter of CEO Richard Edelman, her time at the agency has been bolstered by key business wins, increased market visibility and expansion in tech, venture capital and private equity.
Ryan Cudney will succeed Melissa Nelson as GM of Edelman's Pacific Northwest office. Cudney was previously EVP of business transformation in Chicago and global chief of staff to Richard Edelman.
Nelson will now lead global client accounts as managing director of integrated client leadership.
“As with any sets of succession, we often look outside, but we are fortunate to have such a deep bench of strong leaders and talent,” said Russell Dubner, Edelman U.S. CEO and president. “For these roles, these are people we make sure are equal parts client leaders, people leaders, business builders and culture drivers
Having strong leads of local agency branches is integral to Dubner's local-first approach to success.
“Local expertise and community still matter very much to our people and to our clients, and it matters to the impact we have in the communities where we work,” he said. “In each of these markets, a leader has the opportunity and obligation to bring the best of Edelman to that market and bring something world-class that differentiates our work for our clients in the firm.”
Webber and Edelman will report to Dubner, and Cudney and Jordan will report to Ross.