Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Wendy’s takes #NationalRoastDay to TikTok; David Hogg takes leave of absence from March For Our Lives board.

Breakfast Briefing: 5 things for PR pros to know on Thursday morning

No platform is safe. Friendly reminder that today is National Roast Day, a “holiday” Wendy’s made up in 2018. But this year, for the first time, Wendy’s is expanding beyond Twitter to insult fans and other brands on TikTok. Jimmy Bennett, VP of media and social for Wendy’s, told PRWeek about the fast-food chain’s plans.

David Hogg is taking a leave of absence from his board position with March For Our Lives. He explained on Twitter that some of his recent actions “have undermined my peers within the movement,” adding that “fellow activists who do not have the platform or privilege that I have reminded me that this work takes unwavering commitment.” He said he will continue to help March For Our Lives as a volunteer. After Hogg announced he was launching his own pillow company called Good Pillow to compete with MyPillow, some Parkland survivors and representatives for March For Our Lives made it clear on Twitter that they were not amused. Fellow gun control activist Cameron Kasky called Hogg a “grifter.”

A look at Restaurant Brands International’s Q4 earnings. The parent of Burger King, Tim Hortons and Popeyes reported net income of $91 million, down from $165 million a year earlier. Revenue fell to $1.36 billion from $1.48 billion a year earlier, and was lower than the $1.37 billion analysts had expected. Comparable sales for Tim Hortons fell 11%, Burger King's dropped 7.9% and Popeyes's fell 5.8%. However, digital sales more than doubled in North America for the year.

Gina Carano has been fired from The Mandalorian. The actress, who played the character of Cara Dune on the show, was let go due to a variety of controversial social media posts, which have since been deleted. In one TikTok post, she compared the current divided political climate in the U.S. to Nazi Germany. A spokesperson with production company Lucasfilm said Carano’s “social media posts denigrating people based on their cultural and religious identities are abhorrent and unacceptable.”

Microsoft approached Pinterest about a potential deal in recent months. The acquisition talks are not currently active, the Financial Times reported, but Microsoft’s acquisition strategy includes targeting active online communities that it can pair with its cloud platform. Pinterest, with its current market valuation of about $50 billion, would have likely been Microsoft’s largest acquisition ever.

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