PR agency Fever Unlimited commissioned pop culture artist Nathan Wyburn to create the map using 161kg of flour – representing the amount of cocaine used weekly in London alone – and highlight the four top European cities for cocaine consumption with peaks that towered over the rest of the map. As well as the UK capital, the other cities are Barcelona, Amsterdam and Berlin.
The campaign is for the release of ZeroZeroZero, a new Sky Original drama available via streaming service NOW TV and airing on Sky Atlantic. The series is based on the book of the same name by Roberto Saviano, which follows the buyers, sellers and brokers behind drug trafficking.
The artwork was installed in London's Greenwich, overlooking the City, and crafted in just over a week.
The map also featured the key shipping routes from South America into Europe and cargo ships to emphasise that 77 per cent of cocaine is carried by sea.
Imagery of the artwork and a 'making of' video was covered in titles including The Independent, The Guardian, The Sun, Daily Mirror, Daily Express, Daily Star and Variety.