Catriona Woolner-Winders joins the Selfridges executive team, reporting to managing director Andrew Keith.
She has been handed a broad remit, and will be responsible for communications; corporate affairs; PR in fashion, beaulty, lifestyle and influencer relations; events; project curation and sustainability.
Woolner-Winders joins from strategic communications firm Paternoster, where she was a founding partner.
She has more than 20 years of experience in comms, including senior roles at Walgreens Boots Alliance, where she held the position of senior director of internal comms, and Kingfisher, where she was group comms and corporate affairs director.
Earlier in her career, Woolner-Winders was a director at Brunswick in London. She began her career in banking in her native Canada, with roles at RBC and CIBC.