Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

IPG Dxtra revenue down 15% in Q4; How a Taco Bell executive is getting the next generation into PR and marketing; Impeachment day two.

Interpublic Group's Dxtra unit, which contains the bulk of its PR firms such as Weber Shandwick and Golin as well as other specialist shops, posted a revenue decrease of 15.1% in Q4 2020 to $298.7 million. For the full year, Dxtra's revenue dipped 11.2% to $1.1 billion. The holding company as a whole posted a revenue drop of 5.4% for the quarter and 4.8% for the full year. Net income was $117 million in Q4.

Taco Bell senior manager of PR and brand experience Matt Prince is using his spare time to help young marketing and PR pros break into the industry. He's launched the resource site netnetsynergy.com, which includes job postings, mentorship pairings and resources to help them get started.

Aunt Jemima is finally getting a rebrand. PepsiCo is set to rename the pancake and syrup brand as the Pearl Milling Company in June, a year after it promised to replace the Aunt Jemima brand. It follows other brands getting a makeover to do away with racist stereotypes including Uncle Ben's, Cream of Wheat and Mrs. Butterworth's.

What to expect from Trump impeachment, part two, day two. Democrats will start to make their case for impeaching former President Donald Trump on Wednesday, a day after his trial started with a gut-wrenching video of the January 6 Capitol Hill riot. Both parties have been allotted 16 hours to make their cases.

The pandemic has been a boon for many unlikely brands, even video games that are not exactly new to the market. Grand Theft Auto V sold 20 million units last year, meaning it's moved 140 million copies since it was released nearly eight years ago. That's more last year than any year since its debut.

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