After a leadership vacuum of over 18 months, Linda Thomas Brooks was appointed CEO of the PRSA in January.
Brooks visits with PRWeek to talk about her vision for the organization, leadership style, diversity, dealing with a downturn in revenue and membership since the start of COVID-19 and the reasons why people should become members.
During a time of complex media relationships, Brooks values engaging in difficult conversations around truth and ethics to provide PRSA members with the tools necessary to navigate the ever-changing landscape.
“Before I agreed to come onboard, I had the conversation with the board of directors to say, ‘Are you willing to wade into these conversations?’ Because they are complex, and they are tricky and often somebody feels differently about it,” says Brooks.
“But as the voice of the industry we need to help our members figure out the right approach, and that changes day to day. And to their credit, [the board of directors was] willing to deal with the complex issues of mis- and disinformation, truth, accuracy and ethical behavior. That’s what made it exciting for me.”
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