SHARONVILLE, OH: Gorilla Glue is in a sticky situation.
After TikTok influencer Tessica Brown posted a viral video showing how she got Gorilla Glue’s Spray Adhesive stuck in her hair, the company is reminding people that its product is “not indicated for use in or on hair as it is considered permanent.”
Melanie Blumental, Gorilla Glue’s manager of digital, social and PR, said no company executives were available for comment, but shared the same statement the brand posted on Twitter about the incident.
We are very sorry to hear about the unfortunate incident that Miss Brown experienced using our Spray Adhesive on her hair. We are glad to see in her recent video that Miss Brown has received medical treatment from her local medical facility and wish her the best. pic.twitter.com/SoCvwxdrGc— Gorilla Glue (@GorillaGlue) February 8, 2021
Gorilla Glue said it is “very sorry” to hear about the “unfortunate incident” Brown experienced using its product. It also called the situation “unique.”
“Our spray adhesive states on the warning label ‘do not swallow, do not get in eyes, on skin or on clothing,’” the brand said in a statement. “It is used for craft, home, auto or office projects to mount things to surfaces such as paper, cardboard, wood, laminate and fabric.”
In a TikTok video Brown posted last week that has been liked 4 million times, she explained that when she ran out of her usual hair product, she put Gorilla Glue in her hair. She was unable to get the glue out for weeks, even after washing her hair “15 times.”
Stiff where????? Ma hair ????? original sound - Tessica Brown
“We are glad to see in her recent video that Miss Brown has received medical treatment from her local medical facility and wish her the best,” Gorilla Glue said in a statement.
Brown also started a GoFundMe page on Monday to aid with her ordeal, and she has nearly hit her $15,000 goal.