Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Prime Minister Boris Johnson appoints a new spokesperson; Burger King tests new loyalty program.

U.K. Prime Minister Boris Johnson has appointed a new spokesperson. Max Blain starts in the role in April. He joins the Prime Minister from the Department of Health and Social Care, where he had been the department’s acting head of news. The job has remained vacant for several months since James Slack, who held the role for nearly three years from 2017, became Downing Street’s director of comms in November.

Burger King is testing a new loyalty program. The fast food chain’s Royal Perks loyalty rewards program becomes widely available on Tuesday in Los Angeles, Long Island, Miami, New Jersey and New York City. It will give customers 10 “crowns” for each dollar spent, which can be used to get free items across the menu. The program is part of Burger King’s digital platform overhaul, the company said Tuesday.

Reddit is set to go on a hiring spree. The company said it will double the number of employees it has over the course of this year to around 1,400, after raising $250 million in a new funding round. Reddit plans to use the money to invest in video, advertising, consumer products and international expansion.  The new  round of funding doubles Reddit’s valuation to $6 billion.

Snapchat is helping users remove unwanted connections. The social network wants to remind users that the app is built for close connections. So, on Tuesday, it rolled out a new feature called Friend Check Up. The feature prompts users to make sure their friends list only include people they want to be connected to.

Former President Donald Trump’s second impeachment trial starts today. The Senate trial will start with a debate over whether or not the Constitution allows for prosecution of a president once he leaves office. The debate may last up to four hours and will be equally divided between the two sides.

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