Madano adds green tech public affairs win to growing energy and environment practice

Fuel cell technology firm Ceres Power has awarded the agency an integrated comms brief.

Madano has won an integrated comms brief with a green-tech fuel cell company
Madano has won an integrated comms brief with a green-tech fuel cell company

Madano won the Ceres Power account on a retainer basis without a competitive pitch. Its brief includes public affairs, external comms, digital and social media.

Ceres Power, based in Horsham, is a fuel cell and engineering company that aims to make cleaner and cheaper energy available to businesses, homes and vehicles.

The firm recently announced partnerships with Doosan, Bosch and AVL, which will significantly scale up the deployment of its solid oxide fuel cell technology in key markets around the world.

Madano will work with Ceres Power to improve awareness – in the media, government and beyond – of the company’s progress and the contribution it can make to achieving net-zero goals.

It is the latest win for Madano’s energy and environment practice, which aligns with the agency’s stated aim to work with the “companies shaping the future”.

In June, Madano won an external comms and public affairs brief for AI-based energy system provider UrbanChain on the recommendation of the company’s chairman.

A month before, the agency won a public affairs brief for Hybrid Air Vehicles to help the company win government support to build a production facility in the UK for its Airlander 10 vehicle.

Commenting on the latest win, Michael Evans, managing partner at Madano, said: “This is the latest in a series of exciting integrated comms briefs landed by our energy and environment practice, reflecting Madano’s desire to support companies who are shaping the future.”

He added: “Ceres Power is a ground-breaking energy technology company whose purpose dovetails with one of the consultancy’s main objectives – to sustain a clean, green planet by ensuring there is clean energy available throughout the world.”

Phil Caldwell, chief executive of Ceres Power, said the company’s partnership with Madano would enable it to “raise awareness among key audiences” of how its technology can contribute to the global decarbonisation agenda.

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