The brief includes raising awareness of Bought By Many to consumers, investors and the wider insurance market.
Bought By Many is one of the fastest-growing pet insurance firms in the UK and recently expanded into Sweden.
The business has grown rapidly during the past year, with sales of its cat and dog policies increasing by more than 150 per cent.
Brands2Life’s remit includes brand strategy, integrated campaigns supporting commercial peaks, corporate profiling, influencer engagement, event and sponsorship activation and proactive press office.
Bought By Many head of marketing Ryan Wheaton said: “This is a pivotal point in our journey. We wanted a comms agency partner who understands how to make our message stand out in the growing UK pet market, and Brands2Life’s experience of working with category innovators really stood out for us.”
Brands2Life’s director of consumer, Alex Williams, added: “We’re so chuffed to be working with Bought By Many – we love how the company is shaking up the insurance category with its genuinely brilliant, customer-centric approach. It’s an organisation with big ambitions and we’re excited to help the team achieve these with smart brand strategy and creative integrated campaigns.”