Movers & Shakers: The Hoffman Agency, Accela PR, and more

PRWeek Asia’s round-up of industry hires, departures, promotions and business wins.

Kevin On, The Hoffman Agency
Kevin On, The Hoffman Agency

Kevin On has joined The Hoffman Agency as general manager in Hong Kong. On joins from drone company DJI where he most recently served as global marketing & communications director based out of Shenzhen. Prior to DJI, he spent close to a decade at Ogilvy & Mather where he managed blue chip companies including Intel, Dell and Nokia, and led social strategy development for PR clients. In his new role, he will be tasked with furthering Hoffman's IMC proposition within Hong Kong. He will report to APAC managing director Caroline Hsu.

Hospitality and lifestyle agency Accela PR has added Lyre's to its portfolio of clients. Accela will represent the brand in Singapore, leveraging the GO Group network in collaboration with Sinclair who represents the brand in Hong Kong. Accela and Sinclair are both part of the GO Group. Meanwhile, Lyre's offers non-alcoholic spirits from natural flavours, extracts and distillates.

Red Havas ANZ CEO Sarah Trombetta departs after two years. She joined the agency in early 2019 to succeed James Wright, who was then promoted to global CEO. In ANZ, Anthony Freedman, Havas Group ANZ chairman, will take on CEO duties and Steve Fontanot, the leader of Havas Blvd, will take on the newly created role of Red Havas' managing director. Freedman said in a statement: "I want to thank Sarah for her contribution to Red Havas and the Havas Village more widely. Red Havas is in a very strong position as a business with an exceptional leadership team and amazing client partners. I am confident that this momentum will continue as the agency's next chapter begins."

Lintas Live has picked up a win courtesy of Allied Blenders and Distillers (ABD) following a multi-agency pitchThe agency will develop the PR communication strategy for ABD and its brand portfolio, which will include PR content creation and corporate reputation building.

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