Churchill Insurance hires PR agency for product launch

Insurer Churchill has appointed Talker Tailor Trouble Maker to launch its Immediate Expenses claims offering, following a competitive pitch.

The launch campaign covers personal finance and consumer media, alongside influencer and talent work.

An above-the-line campaign for Immediate Expenses was released last week by Engine, with the 'Slide' video featuring Churchill's eponymous canine mascot.

The new product covers policy-holders' immediate expenses up to £100.

Chelsey Wheeler, PR manager at Churchill, which is part of the Direct Line Group, said: “The team loved the concept and the idea from the outset. It really helped us to establish the connection between the brand, our new claims offering and our audience. We’re looking forward to the launch.”

Talker Tailor Trouble Maker co-founder Steve Strickland said: “Big up the Bromley massive. We love Direct Line Group and can’t wait to increase online mooch for the Churchill pooch. Kicking off Jan with a new business win under the belt is exactly the type of 2021 we were hoping for.”


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