Vicary (pictured), who was previously director of special projects at Stonegate, replaces Jon Dale as the most senior comms figure at the company, which owns more than 700 venues including the Slug & Lettuce, Yates and Walkabout chains.
Dale had been comms director at Stonegate since March 2021 following the group's acquisition of tenanted pub company EI, where he previously held the comms director role. He has now set up his own eponymous comms consultancy.
Vicary previously worked at brewing companies Heineken and Molson Coors in various posts, including customer relations, IT and procurement roles.
Stonegate's agency comms support is handled by sector specialist Leisure PR.