Breakfast Briefing: 5 things for PR pros to know Friday morning

M Booth and Procter & Gamble's Super Bowl ad; Biden's COVID-19 relief package; J&J asks for vaccine approval; New York Post is profitable; No cats allowed.

Breakfast Briefing: 5 things for PR pros to know Friday morning

PR firm M Booth is the agency behind Procter & Gamble's Super Bowl Sunday "chore gap" spot which aims to create more equality in the division of housework. The ad, part of P&G's Come Clean to Close the Chore Gap campaign, will air during CBS' Super Bowl LV pregame show, "The Super Bowl Today."

Biden's COVID-19 relief package is one step closer to reality. Early this morning, the Senate voted 51-50 for a budget resolution, a procedural move allowing it to approve the $1.9 trillion coronavirus relief proposal without Republican support. For the tactic to be fully adopted, the House must now pass it a second time, which could happen today. (Axios)

On Thursday, Johnson & Johnson asked the FDA to give emergency approval of its COVID-19 vaccine. If the FDA approves the request, the vaccine could become available in the US in a few weeks. Last week the company released the results of an international clinical trial which showed that one dose of its vaccine was 66% effective at stopping moderate and severe COVID-19 infections. The vaccine was 72% effective at preventing disease in the US part of that trial. (Wall Street Journal)

The New York Post has turned a profit for the first time in decades. While reporting quarterly earnings yesterday the CEO of the Post's parent company News Corp said "That is the first profit in modern times, at the very least, for what was a chronic loss-making masthead founded in 1801 by Alexander Hamilton." He did not release specific numbers. (Wall Street Journal) The last profitable year for the Post was 1975, just before News Corp first bought the paper. In 1993, the Los Angeles Times reported the Post was losing $200,000 a week. Separately, in an earnings report Thursday the New York Times said it added a record 2.3 million digital-only subscriptions in 2020 and had topped 7.5 million subscriptions for digital products and the print newspaper. (New York Times)

Apparently, cats are not welcome in New Hampshire state legislative committee hearings. After Yoshi and Jack, felines belonging to Rep. Anita Burroughs, made several cameos in House hearings, leadership asked that they be kept out of the room during the proceedings. "I can try to keep the cats off the screen. Keeping them out of the room is going to be impossible," Burroughs said. Committee chair Rep. John Hunt said it wasn't a ban, rather he simply asked "Do we really want to have cats parading in front of the legislator's computer? Let alone stopping and getting petted so that someone may assume the cat is sitting in for the legislator?" (Associated Press) The often similarly snubbed canine Snoopy was unavailable for comment. (YouTube)

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