WASHINGTON: Brunswick Group has hired Don Baer as senior partner, based in Washington, DC.
Baer is starting at the firm on Thursday. He will work across sectors with an emphasis on major technology, communications, media, consulting and financial services clients, the agency said in a statement.
Brunswick did not disclose Baer’s reporting structure, except to say he will work with CEO Neal Wolin, Americas CEO Nik Deogun and Washington, DC, office head George Little.
Baer was BCW’s chairman when he left the WPP firm at the end of 2019 after a 12-year stint at the agency and predecessor Burson-Marsteller. He was Burson’s worldwide chair and CEO before the merger of the agency and Cohn & Wolfe in early 2018.
Baer was also senior EVP for strategy and development at Discovery Communications, a top communications adviser and chief speechwriter for President Bill Clinton and a journalist at U.S. News & World Report.
Brunswick also named new leadership in its London office last month.