Finn Partners will work on positioning Sandals and Beaches’ high-end, luxury resorts in the Caribbean in the German-speaking market, working with Unique Vacations UK.
The brief covers 20 resorts in nine Caribbean countries, including Antigua, Barbados, Grenada, Jamaica, Saint Lucia, The Bahamas and Turks and Caicos, with new resorts in Curacao and St Vincent opening soon.
Sandals Resorts specialises in luxury Caribbean holiday experiences for couples, while the Beaches Resorts brand exclusively targets families.
"The progress in vaccination is leading people to make travel plans again and we want to ensure that Sandals and Beaches Resorts are top of mind in Europe. With the recent announcement of new resorts in the islands of St Vincent and Curacao, the timing has never been better for us to increase our PR and marketing efforts,” Unique Vacations UK managing director of Europe Dominik Riber said.
“The German-speaking market is one of our most important markets in Europe, and we are sure that Finn Partners is the best PR specialist to promote our brands and facilitate our ambitious growth strategy in 2021 and beyond.”
Oliver Fischer, senior partner, DACH, at Finn Partners, added: “Together with our partners and our network across Europe, we are aiming to support Sandals and Beaches Resorts in a hyper-competitive market and make sure media and travellers alike are aware of the unique offerings these long-standing brands provide.”