Silverstone appoints UK agency to data and analytics brief

The home of British motorsport has appointed Boldspace to a data and analytics brief following a competitive pitch.

Silverstone is the home of British motorsport. Photo: Getty Images
Silverstone is the home of British motorsport. Photo: Getty Images

Boldspace will review Silverstone’s digital estate, create a new data and analytics framework, and build internal capability to drive Silverstone’s marketing and communications activity.

Once the project crosses the chequered flag, Silverstone will become a client of BoldLens, the data and analytics platform launched by Boldspace.

The account will be led by Mike Robb, the co-founder and managing director at Boldspace, and Therese Moriarty, head of data and insight. 

They will report to Silverstone head of marketing Daniel Huson.

“We have a series of complex data and analytics challenges, encompassing multiple digital properties and product lines,” Huson said. 

“Boldspace is the perfect agency to drive this project; bringing deep data and analytics expertise that will give us a clear view across all our digital channel metrics."

Robb added: “We are delighted to be working with a brand with such a global reputation and on such an important project. We know the insights and opportunities this project will deliver for Silverstone’s ongoing marketing and communications activity will be significant, and we can’t wait to get started.”

Boldspace was nominated as one of PRWeek’s 11 new agencies to watch in 2021.

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