Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Boll & Branch hires Ralph Lauren’s Jonathan Bottomley as CMO; Elon Musk takes a break from Twitter.

Happy Groundhog Day! Punxsutawney Phil made his prediction early Tuesday that there will be six more weeks of winter

Here’s what else you need to know this morning…

Ralph Lauren’s global CMO has left. Jonathan Bottomley, who has been the fashion company’s CMO since 2017, joined luxury bedding company Boll & Branch as marketing head last month. He took over responsibilities that were largely overseen by the company’s CEO Scott Tannen, according to The Wall Street Journal.

How long will this last? Tesla CEO Elon Musk tweeted early Tuesday that he’s leaving Twitter “for a while.” His absence from the platform will be felt; when Musk tweets, people listen. Bitcoin’s value rose more than 20% to $38,566 on Friday after Musk changed his Twitter bio to #bitcoin, and his tweets have caused other assets to shift recently, including shares in GameStop and Etsy. Some investors have called for regulators to get involved.

Can you share your questions in advance? President Joe Biden’s comms staffers have probed reporters for their questions ahead of White House Secretary Jen Psaki’s press briefings, according to The Daily Beast. “While it’s a relief to see briefings return, particularly with a commitment to factual information, the press can't really do its job in the briefing room if the White House is picking and choosing the questions they want,” one White House correspondent said. “That's not really a free press at all.” The White House contended that it is reaching out to reporters directly in order to avoid appearing to dodge questions during briefings.

SSPR has rebranded as Next PR, a break from the identity created by the firm’s founder, Steve Simon, who launched the agency in 1978. The name change went into effect on Tuesday with a new website, logo and color scheme. CEO Heather Kelly told PRWeek why she decided to rebrand the agency.

Google has settled hiring and pay bias claims for 5,500 staffers. The company will spend $3.8 million, including $2.6 million in back pay, to settle allegations that it underpaid women and unfairly passed over women and Asians for job openings, the U.S. Department of Labor said on Monday.

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