Public affairs agency mounts pro-bono campaign to promote COVID-19 vaccine

Westminster-based campaigns and comms agency the College Green Group is running a 'Get your jabs' campaign in a bid to persuade Britons to take up COVID-19 vaccinations.

Campaign materials for 'Get your jabs'
Campaign materials for 'Get your jabs'

The 'Get your jabs' campaign is intended to tackle vaccine hesitancy by encouraging an open dialogue between the general public and health authorities, and prompting people to get vaccinated.

There are three key messages, the first of which is that at least nine in 10 people need to be vaccinated to achieve the 'herd immunity' that will protect the general population. Another message is that the number of people refusing to get vaccinated is one of the biggest challenges facing healthcare systems.

The third is that rebuilding trust in vaccination as the way to control infectious diseases is crucial to dealing with the current pandemic and preparing the world for similar events in the future.

The activity is inspired by the 'Why we vax' campaign in the US, with which College Green Group is collaborating to ensure pro-vaccine messaging in different markets. It is aimed at the general population, with a particular focus on those who may be reluctant to get vaccinated. Earned and social media are the main channels being used.

The agency has created a campaign website that brings together a raft of factual information on the merits of vaccination, along with resources such as posters and flyers.

Thomas Borwick, College Green Group founder and director, said: “I'm very proud of our 'Get your jabs' campaign and excited to be part of something so important, encouraging all citizens who can safely do so to be vaccinated at the earliest possible opportunity.”

He added: “Contagious illnesses like measles have, in large part, become a thing of the past as a direct result of high levels of vaccine uptake, and I think it is important that communities understand this, while individuals have a forum in which to openly discuss concerns.”

College Green Group’s current clients include the European Association of Political Consultants, Oxford Union and the Ditch The VAT campaign. During the past year the firm has also worked for Antibiotic Research UK, Cordant Group, Rebellion Games and Delphi Technologies, among others.

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