Montieth & Company and SPRG form joint venture in Hong Kong

The two agencies have been collaborating for 15 years now and have decided to elevate the partnership.

From left: Richard Tsang & Montieth Illingworth
From left: Richard Tsang & Montieth Illingworth

Strategic Public Relations Group (SPRG) and Montieth & Company (M&Co) have joined forces in Hong Kong to form Montieth SPRG, a result of working together for 15 years. The new entity will provide integrated, cross-border communications strategies and deliver key corporate initiatives that encourage audience engagement, build brand awareness and drive growth.

Cameron Penny, director at Montieth & Company, told PRWeek that this is not a merger of the two businesses, bur rather, a newly-created, jointly owned and capitalised business separate to the respective firms.

In its initial phase, the firm will serve clients from the Americas and EMEA that are looking to enter APAC and expand across the region. Penny said that the deal is designed to be a two-way street where the company will also serve clients in Asia-Pacific who are looking to enter the UK, European and American media and money markets.

Core offerings include marketing communications and media relations, issues and crisis management and financial communications/IR. SPRG chairman Richard Tsang and M&Co CEO and global managing partner Montieth Illingworth will serve as co-chairmen in the new partnership.

M&Co has global hubs in New York, London, and Hong Kong, and projects into over 20 media markets. Meanwhile, SPRG has a presence across the region with 15 wholly-owned offices and a headcount of just under 300. The agency also acquired a 20 percent stake in Australian agency Financial & Corporate Relations (FCR) in 2019. In 2016, SPRG acquired government relations and public affairs agency AsiaNet Communications in Hong Kong.

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