Clova Fyfe has advised Brands2Life for the past year and in her new role will be responsible for driving business growth, as well as working with clients to develop propositions and strategies.
Brands2Life said its public affairs practice has grown substantially during the past year, particularly in the tech, health tech and sustainability areas. Its portfolio of public affairs clients includes DMSL, Hologic, Nuance Communications, Olympus Medical and Tetra Pak.
Fyfe spent 12 years at BT, where she was head of public affairs. She worked at Camelot and the BPI earlier in her career.
“Clova is an exceptional public affairs leader and brings a wealth of expertise to the agency. After a year of outstanding growth for the team, we are looking forward to working with her to develop and shape our already industry-leading public affairs offer,” Brands2Life co-founder Sarah Scales said.
Fyfe added: “I’m absolutely delighted to be joining Brands2Life. The agency has an exciting approach to integrated campaigns which ensures fantastic outcomes for organisations and businesses.
“I’m looking forward to building the public affairs practice to both meet the needs of existing clients and attract new ones. The agility and responsiveness that an agency like Brands2Life offers is increasingly what successful, forward-thinking companies need in these fast-changing times.”
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