Comedian Tom Sainsbury plays a dedicated member of New Zealand's SOS (social observation squad), fearlessly patrolling some of the country's most popular destinations in order to stop people from taking clichéd Instagram shots such as the summit spreadeagle, hot dog legs and contemplative man on a rock.
Part of Tourism New Zealand's 'Do Something New' push, the campaign, which launched on Tuesday (January 26) asks people to think of more original poses. Those who do so can share them with the hashtag #DoSomethingNewNZ for a chance to win a domestic travel voucher worth NZ$500 (US$358).
"I've seen all this before, we all have. This summer, we're clamping down on anyone travelling under the social influence," Sainsbury says in the video. "Consider this a warning ... don't forget to share something new."
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