Breakfast Briefing: 5 things for PR pros to know Friday morning

Next 15 revenue to grow 9%; Senate investigates GameStop drama; PetSmart hires Rob Litt; UN chief decries Twitter Trump ban; Home Depot's Richards Group replacement.

Breakfast Briefing: 5 things for PR pros to know Friday morning

Revenue for Next 15 should grow 9% in the three months ending Jan. 31 versus the same period last year, the company reported, with a return to 'modest' organic revenue growth in the quarter. Next 15 owns PR agencies Archetype, The Outcast Agency, The Brandwidth Group, M Booth and Publitek.

The Senate will soon review the GameStop stock controversy. Incoming chair of the Banking Committee, Sen. Sherrod Brown (D-OH), said he'll hold a hearing about the "current state of the stock market" after a Reddit-organized campaign pushed up the value of GameStop's stock. "People on Wall Street only care about the rules when they're the ones getting hurt," Brown said. Separately, Google deleted 100,000 negative reviews of stock trading app Robinhood. The app's Google Play app store rating recently dropped from four to one out of five stars after Robinhood blocked trades of GameStop stock. (The Verge)

PetSmart has hired General Mills' Rob Litt as VP of corporate communications and PR. Litt will lead all aspects of internal and external comms, media relations and reputation management. He replaces Michelle Friedman who joined eBay as VP of global comms last September.

The head of the UN does not think Twitter should be able to ban Trump or other leaders. Responding to a question in a presser Thursday, Secretary-General Antonio Guterres said social media companies should not have the power to close accounts of leaders like former president Donald Trump. Instead, he posited a "mechanism" and "a regulatory framework with rules that allow for that to be done in line with law." He added; "I do not think that we can live in a world where too much power is given to a reduced number of companies." (Associated Press)

Home Depot is close to picking a replacement for The Richards Group, the ad shop it ditched last fall after founder Stan Richards made several racist comments. Either BBDO or Leo Burnett will take the reins once the review is done. Both Home Depot and Motel 6 ditched The Richards Group and Richards stepped down as the agency's leader last October.

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