SEC Newgate – which last week confirmed its takeover of Newington outright, merging it with sister shop SEC Newgate UK – takes over the MGIM account from incumbent Share Comms.
MGIM was established in London in 1998 and manages more than £4.7bn in assets worldwide. It has institutional and adviser partners spanning Europe, Asia, the Middle East, South America and South Africa.
SEC Newgate will work with the management team of MGIM UK to deliver an integrated strategic communications campaign focusing on building its brand profile among key target audiences and showcasing the investment insight of the business’ fund management team. The agency has previously worked for Seneca Investment Managers, a specialist multi-asset value manager that was acquired by MGIM UK in October 2020.
The SEC Newgate team is led by MD Alistair Kellie and supported by Shelly Durrant, Sally Walton, Henry Adefope and Henry Taylor.
MGIM chief executive Ferdi van Heerden (pictured above) said: "This is an important year for us following our acquisition of Seneca Investment Managers as we look to expand awareness and reach of MGIM in the UK. Delivering an effective communications strategy is a critical part of our growth in the UK over the coming years and we are delighted to have SEC Newgate as partners during this exciting period for the business."
Kellie said: "We are delighted to be advising MGIM as it embarks upon a new phase of growth in the UK. There has been growing interest from across the investment landscape in multi-asset solutions in recent years and MGIM’s leading offering in this space positions it at the forefront of this shift. We look forward to working with the MGIM UK team to support the long-term success of the business."
Thumbnail image via Momentum Global Investment Management on LinkedIn