[eBook] How to Quantify Your PR Impact
In this free eBook, learn why a data-centric approach to public relations is no longer optional.
PR’s marketing counterparts are taking the lead in adopting measurement tools, technology, best practices, and KPIs that appeal to the C-suite, which go further in justifying a team’s value and budget.
It’s become clear that the PR industry has reached a tipping point.
The way that PR professionals measure campaigns and calculate ROI has changed significantly in the last 15 years. The ongoing digital disruption has become a far-reaching force reshaping media, advertising, platforms, and metrics.
The evolution in PR measurement has accelerated in the last decade—away from vanity metrics like impressions and advertising value equivalency (AVE)—toward lead-generation and customer engagement. This shift is happening because, even though vanity metrics look good on paper, they have a limited probable impact on business performance and revenue.
As significant as this change is, the PR industry has been slow to adopt meaningful metrics that drive revenue and move business forward.
In this eBook, you’ll learn:
The milestones of this transformation
The tools you need to make the most of this evolution
What trends and disruptions lie ahead
Download the eBook for free and learn how to quantify your PR impact.