Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

S4 Capital acquires first PR firm; Edelman launches food and beverage center of excellence.

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

S4 Capital is launching its first PR offering via the acquisition of Los Angeles-based agency Low Earth Orbit. The PR offering will be housed in S4 content agency MediaMonks, said Wesley ter Haar, MediaMonks founder and executive director at S4. PRWeek has all the details on the deal.

Edelman has launched a food and beverage center of excellence, led by Alison Borgmeyer. The center has been created to service new and existing clients, bringing together interdisciplinary and integrated industry experts. Megan Van Someren, global chair of Edelman's brand and food and beverage practices, told PRWeek what inspired the agency to launch the food and beverage center of excellence and how it differs from Edelman's specialized food and beverage agency Edible.

A big hire at Ketchum. Becca Cooper has joined Ketchum as MD of its financial and professional services offering. Cooper previously worked at Cognito, where she was deputy MD and head of digital.

Johnson & Johnson’s Q4 earnings and revenue beat Wall Street’s expectations. In the quarter, the company’s profit fell 2.7% to $14.71 billion; and its sales rose to $22.48 billion from $20.75 billion. J&J’s pharmaceutical business generated $12.26 billion in revenue, a 16% year-over-year increase; its consumer unit generated $3.6 billion in revenue, up 1.4% from a year earlier; and its medical device unit generated $6.58 billion, a 0.7% decrease. J&J CEO Alex Gorsky said in a press release that the company would release key details on its COVID-19 vaccine “soon.”

How former President Donald Trump is carrying on his agenda. He has established the “Office of the Former President” in Palm Beach County, Florida, to manage his correspondence, public statements, appearances and “official activities to advance the interests of the United States and to carry on the agenda of the Trump administration through advocacy, organizing, and public activism,” according to a statement. The office will be run by his former administration’s aides and other staff. Trump’s former campaign manager Brad Parscale created a new email distribution system via one of his private companies for Trump’s statements. Aides want to prevent media companies from silencing Trump in the future, sources told Bloomberg. Additionally, Russ Vought, who led Trump's Office of Management and Budget, is setting up pro-Trump think tanks.

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