Breakfast Briefing: 5 things for PR pros to know on Monday morning

Budweiser to skip Super Bowl; Sarah Huckabee Sanders running for Arkansas governor.

Budweiser is skipping the Super Bowl for the first time in 37 years. Instead, the Anheuser-Busch InBev beer is using its marketing dollars to support COVID-19 vaccine awareness and access. Some of Budweiser's planned advertising airtime this year will be given to the Ad Council and Covid Collaborative's Vaccine Education Initiative. Ahead of the game, Budweiser is rolling out a digital ad narrated by actress Rashida Jones, highlighting people coping with the virus and a group of healthcare workers that were among the first people in the U.S. to receive the COVID-19 vaccine. It's also giving away free beer on a dedicated website.

Sarah Huckabee Sanders is running for Arkansas governor. The former Trump White House press secretary launched her campaign on Monday with a video announcement. “I was the first White House press secretary to require Secret Service protection because of a credible, violent threat against me,” Sanders says in the video. “We’ve seen violence in our streets, at a congressional baseball practice and at our Capitol. This is not who we are as Americans. To remain free, we must have law and order and resolve our differences peacefully.” Sanders, who has long been planning to run for governor, is running to replace Republican Gov. Asa Hutchinson and is entering a 2022 GOP primary field that includes Lt. Gov. Tim Griffin and state Attorney General Leslie Rutledge.

When will there be updates about the First Feline? That’s just one of the pressing questions White House press secretary Jen Psaki answered in a video posted to Twitter on Sunday night. Last week, Psaki encouraged her followers to ask her questions, which she promised to answer in a video post. Psaki also addressed Twitter users’ questions about transparency in the White House, COVID-19 relief for those who can’t work and President Joe Biden’s plans for recipients of Deferred Action for Childhood Arrivals. She also revealed Biden’s favorite ice cream flavor. 

Golin has hired a North American corporate comms practice lead. Claire Koeneman started in the newly created role this month. She joins Golin from Bully Pulpit Interactive, where she was the Chicago market leader. PRWeek has all the details on the hire.

APCO Worldwide has brought on a new MD. Licy Do Canto has joined APCO as MD of its Washington, DC, office and the agency’s Mid-Atlantic region. Previously, Do Canto worked at BCW as EVP and MD in its public affairs and crisis practice.

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