Matt Horrocks joins in the former role - a new position at Headland. Horrocks was previously at Stonehaven, where he spent three years building and leading the company’s research unit, and had stints at Teneo Blue Rubicon and Greenberg Quinlan Rosner Research.
His clients have included Heathrow, National Grid, Primark, Tesco, Coca-Cola and the Labour Party.
Headland CEO Chris Salt said: “Matt’s arrival marks another big moment for Headland. He has a wealth of research experience across public policy, consumer and corporate reputation, and knows what it takes to turn it into an offer of scale and ambition within an environment like Headland. Great advice needs great insight and Matt gives us some outstanding qualities in this regard.”
Horrocks said: "Our clients know that the strategies they need to succeed depend on deep insights into what drives the decisions of their customers, investors and employees. Research can provide those insights. I’m delighted to have the opportunity to develop that capability and strengthen our offer in this area."
Meanwhile, former Portland digital consultant Bénédicte Earl has taken the role of senior digital specialist. The former Sunday Times journalist was also previously a consultant at digital agency Edmonds Elder.
Headland - which was named Best Agency for Public Affairs at PRWeek's Corporate, City & Public Affairs Awards last week - has also appointed two new partners.
Rosheeka Field, who joined from Brunswick as chief people officer in 2019, has been promoted and will move into a client-facing role with a focus on financial and crisis comms. She has 17 years of experience both in communications and as a lawyer in mergers and acquisitions. Headland’s new chief people officer is Elle Macgregor-Chatwin, one of Headland’s longest serving consultants.
Oliver Tilley has also been promoted to partner. He joined Headland in 2013 and leads the company’s work with Accenture, UBS and Arup.
Headland has experienced among the fastest organic growth of any UK agency in recent years, growing revenue 23 per cent to £13.5m in 2019, according to PRWeek's UK Top 150 Consultancies table.