Movers & Shakers: Primark, Brunswick, Engine MHP, Domino's, Women in PR, Publicis Groupe and more

PRWeek's weekly round-up of industry hires, departures and promotions.

Movers & Shakers: Primark, Brunswick, Engine MHP, Domino's, Women in PR, Publicis Groupe and more

Financial services communications firm Vested has hired Danny Calogero as a director in its London office as part of its ongoing expansion. Calogero was most recently a board director at Lansons, and joins the team to lead several strategic accounts and drive growth. He has more than 12 years of financial services comms experience advising brands including Willis Towers Watson, UBS Wealth Management and BlackRock.

Hera Communications managing director Anna Geffert has been named president of Women in PR. Several others have taken senior positions at the networking organisation.

Primark has appointed former Thomas Cook Group corporate affairs and communications lead Alice Macandrew to the new position of corporate affairs director.

MRM has hired Fiona McAra as a senior consultant. McAra joins from Say Communications, where she worked across technology accounts for the past two years in a role that encompassed reputation management and corporate comms. She has previously worked at digital PR specialist Bottle, serving clients in financial and professional services, energy and healthcare.

Brunswick Group has appointed Meaghan Ramsey and Tom Burns as managing partners and co-leads of its London office.

Public affairs consultancy Interel has appointed Mario Creatura to lead its Digital Unit. He joins from Virgin Money, where he was head of digital and strategic communications and was previously a digital special adviser at Number 10, where he created the Prime Minister Theresa May’s digital communications strategy and developed the cross-government digital campaigns operation with the Cabinet Office. Creatura also serves as a councillor at Croydon Council.

Law firm Kingsley Napley has appointed Leor Franks to lead business development, marketing, communications and knowledge. Prior to joining Kingsley Napley, he held roles as chief marketing officer of legal services firm Augusta, managing director of marketing communications at FTI Consulting, and marketing and business director positions at Deloitte and EY.

Digital PR, content and SEO agency No Brainer has appointed the former SEO lead at FTSE 250 company HomeServe as its first head of SEO and insights. Laura Rudd will lead the Warrington-headquartered agency’s SEO support for clients and help shape data-led campaigns. She brings more than two decades of experience in agency, in-house and consultancy roles, and is tasked with developing No Brainer’s paid, owned, shared and earned services.

Jamie Lyons has been made sole head of Engine MHP's public affairs team, while James Gurling has been made executive chair of the practice.

Apex Group has promoted its global communications and marketing lead Rosie Guest to CMO. She has led and scaled Apex’s marketing and communications function for six years, repositioning the group to reflect its growth and integration of 15 acquisitions. She leads a central global team responsible for all internal and external marketing and communications.

South African agency Offlimit Communications has hired Jared Kisten to head a new digital division, and Tia Mthethwa to lead its new OLC PR team. The agency has expanded its digital PR and comms offering to cover areas including SEO, social media, content management, corporate communications, crisis comms and stakeholder management.

Domino’s has named former Costa marketer Sarah Barron as its new CMO in a role that has ultimate responsibility for communications. Nina Arnott remains the most senior comms professional at the pizza chain.

The Taylor Bennett Foundation has appointed new trustees: Marc Cohen, MD of The PR Office; Syma Cullasy- Aldridge, director of external affairs at Public; and Jo Ogunleye, tech PR lead at KPMG.

Nottingham marketing and PR agency V Formation has promoted two members of its team. Leah Bradley has taken a role as senior marketing consultant and Lucy Wharton has been promoted to senior PR executive.

Brighouse-based communications agency Faith PR has hired account director Tom Coates. He has more than 15 years of comms experience and will handle strategic account planning and development across all digital disciplines, client liaison and line management responsibility for other members of the team, as well as strategic input into the development of the business.

Publicis Groupe UK has hired diversity head Kate Williams from Stonewall.

Brackendale Consulting – the European private equity marketing, communications and design agency – has rebranded and appointed Guy Waller, formerly with Partners Group, as senior advisor. Laura Shelley and Cameron Glenister have joined the firm as PR associates. The relaunch of the company organises Brackendale into four key sectors of activity: investor marketing, media relations, investor pitching and graphic design.

Tim Orrell has joined FMCG specialist Finn as a director with a remit to grow a retail and shopper practice for the Leeds-based communications agency. He brings more than 30 years of experience in the industry, including at FPP and Golley Slater, in roles serving the FMCG communications sector.

Catherine Lucas, a former managing partner at GreenRoom Design, has joined Mongoose Sports & Entertainment in the new role of director of brand experience. She will work with the Communications and Commercial divisions of Mongoose and lead the formation of a third division – Mongoose Create. This will bolster creative design, developing interactive content, digital immersive experiences and experiential events, virtual and live.

Roc Nation Sports has grown its sales team with several senior hires. Michael Higham (formerly with Valencia FC) has joined as senior director of commercial partnerships; Tomek Kowal (formerly with Arsenal FC) as director of commercial partnerships, Luke Donaldson (Arsenal FC) is the new commercial manager of partnerships; and Henry Kumi (Coventry FC), is commercial partnerships and research assistant.

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