DKC launches offering to connect clients with Black culture

Called DKCulture, the group will also advise clients on internal DEI issues.

(L-R) Reggie Dance, SVP and PR lead and Javid Louis, SVP and social lead
(L-R) Reggie Dance, SVP and PR lead and Javid Louis, SVP and social lead

NEW YORK: DKC has launched an offering to help clients and brands bridge the gap with Black culture.

DKCulture will be led by SVP and PR lead Reggie Dance; SVP and social lead Javid Louis, SVP of PR Pristina Alford and DEI lead Stephen Elmore.

The group is initially focused on connecting clients with Black culture, with plans to expand to other areas.

“We have already had people internally raise their hands to get involved, and as we look to expand to Latinx and LGBTQ, we have senior other leaders ready to get involved,” Dance said.

In addition to the work DKC does, Louis said it will advise clients on internal DEI cultural issues and add a data and analytics offering to the mix.

The concept for the division originated early last year, Louis said, as he was working with Black content creators “and really feeling their work was being appropriated by brands and others.” Last year, as incidents of racial injustice unfolded, clients began to ask DKC to help with their response, Louis said.

The concept solidified after Dance joined the company and began to work with Louis.

“[Louis], Sean Cassidy, DKC’s president, and I talked and said. ‘Listen. We have a lot of experience in this area. We can incorporate the internal [aspects] and take it a step further,’” Dance explained.

“Other agencies are rolling out similar capabilities,” Louis added. “We think that external meets internal and adding to that the layers of digital and influencers is a real sweet spot for us and more unique than what other agencies are offering.”

DKC’s revenue increased 4% in 2019 to $55 million, according to PRWeek’s Agency Business Report 2020

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