NEW YORK: Call Michele Morelli the mayor of marketing and communications at Foursquare.
The location based experiences app and technology company has appointed Morelli as SVP of marketing, reporting to CEO Gary Little. The role had been vacant for months as Foursquare conducted an executive search, according to a spokesperson.
Morelli will oversee Foursquare’s product marketing, corporate communications, PR, partner marketing and design “to bring the vision of Foursquare Everywhere to life,” the company said in a blog post on Wednesday.
Morelli is the first major hire by Little, who replaced David Shim as CEO this month, Foursquare content communications manager Emily Malcynsky said via email. Shim told The Wall Street Journal that he left to pursue other opportunities.
Morelli was not immediately available for comment.
She has joined Foursquare from Toluna, a consumer intelligence platform provider, where she was EVP of marketing. Earlier in her career, Morelli was VP of strategic initiatives for Prudential Financial, VP of marketing for Oath and VP of global business, consumer, creative and product marketing for AOL.
In December, Foursquare rebranded and unveiled its Foursquare Everywhere vision, which the company described in a blog post as “a rallying cry and an articulation of our strategy.” Last April, it merged with data location provider Factual; in 2019, Foursquare acquired the company Placed from Snap Inc.
The company has also expanded since the launch of its first app in 2009 to partner with brands such as Apple, Samsung and Microsoft and more than half of the Fortune 100, a spokesperson said.
This story was updated with additional information on January 22.